Seher Bedi in a career spanning over 25 years has worked with the country’s biggest broadcasters, to create some of the most compelling entertainment properties in the country. From MTV, Channel V, Disney, Discovery, Sony, VH1, Zoom, CNBC, to Times Now, Bindass & more, Seher has been involved in creating long lasting original formats.
MTV Grind Bollywood broke media history record for being the highest tweeted TV show in media history
MTV Crunch was India’s First Multiplatform show with 24/7 LIVE online presence. Over 2 million hits a day.
The Real Chat House: The next generation of TV integrated with online reality. Shot in Israel, with Tanin Productions.
For MTV India she directed the India Beam of MTV Video Music Awards out of Los Angeles & New York.
Seher Set up the 2 hour block of MTV Bangladesh on the channel Tara Bangla that MTV had sold syndication of their logo for 2 hours a day.
Seher also directed shows for MTV Desi New York; MTV Heavy Mental, MTV Boiling Points & MTV Bad Day.
Seher has also strategized content with networks to create a base plate for revenue creation through ideas that draw returns. Creating original properties like Indian Investor of the year, Tata Crucible Campus Quiz, Phillips Simplicity Challenge & The Job Show for CNN News 18 and CNBC.
The grasp of both broadcast & digital space gives Seher an edge, she has been part of the core content team that helped set up Digital Properties like Ronnie Screwvalla’s Arre to Shekhar Kapur’s Qyuki which are valued north of USD $300 Mil.
She started her career on the sets of ER in Los Angeles and since then has spent a decade in MTV and has run her own production company Magicworks Inc Entertainment Pvt Ltd for many years winning many awards from across the world; Promax BDA in New York, Singapore & Mumbai.
From offline to online, leveraging ideas is Seher’s core strength, a combination of business & creative skill sets gives Seher an advantage over the rest.
Kunal Vijayakar is also a food writer, author and television personality. A whole generation have watched him eat his way into the hearts of hundreds and thousands of Indians. He is India’s most recognizable food show host, and the anchor of the country’s most popular food show “The Foodie – with Kunal Vijayakar”. A show which ran uninterrupted for nine years completing close to 500 episodes.
He has been a food columnist and writer with The Times of India, Bombay Times, DNA, Asian Age, Mahanagar, and The Week and is currently a food writer and columnist with “The Hindustan Times”. He is the author of “Made In India” – his first cookbook.
He is formerly Creative Director (1988-2000)
daCunha Communications Pvt. Ltd. DACUNHA COMMUNICATIONS is a Bombay based advertising agency. Was creative head on the advertising for leading brands such as, Amul Butter, Life Insurance Corporation, UB Group (McDowell’s) etc.
Co-writer and performer in a stand-up / sketch comedy shows
”CYRUSITIS”, “40 SHADES OF GREY HAI” and “HOW I MET YOUR FATHER that have run to full houses in Mumbai and other cities in India,”
Director “FAITHFUL”, a play written by Chazz Palminteri
Performed as an actor in over 3,000 shows, including the following plays: “Topsy Turvey”, directed by Sylvester daCunha “Charley’s Aunt”, directed by Hosi Vasunia “Alibaba”, directed by Raell Padamsee “Rumors”, directed by Raell Padamsee “Small Family Business”, directed by Pearl Padamsee ”Power Play”, directed by Toni Patel “Family Ties II”, directed by Cyrus Broacha “Successful Life of Three”, directed by Raell Padamsee “Powertics”, directed by Cyrus Broacha “Roshni”, directed by Alyque Padamsee “I’m Not Bajirao”, directed by Rahul daCunha.
Films: Ab Tak Chappan, Main Prem ki Diwani Hoon, Little Zizou etc.
Director and Writer of feature film. Fruit & Nut
Jaideep Singh is the former business head of Viacom 18. He is a dynamic management executive with 20 years of experience in media, marketing and entertainment with specific expertise in Broadcast/TV, Digital & Social Media, Film, Radio, Live and Experiential Large format entertainment properties. An expert in strategically conceptualizing campaigns and building sustainable and scalable Media Brands/IP’s, with in-depth understanding of building product and revenue sides of media businesses across platforms. Jaideep has a very strong understanding of domestic and global trends.
As Director of Arré (U Digital Content Pvt Ltd) Jaideep brought invaluable experience and skills with respect to IP creation and monetisation, and guided the platform's monetisation drive/strategy, helping launch Arré’s music vertical and other content verticals as well.
He was previously Chairman at APAC & Middle East Board, and launched Operations of Ignition Creative into India, APAC and Middle East. A full-service creative agency designed to help partners navigate a very complex media environment and connect with audiences through unique and immersive brand experiences.
Working with blue-chip clients like 20th Century Fox, Sony Pictures, TNT, Universal Pictures, Warner Bros., Amazon, A&E, AT&T | U-verse, Cirque du Soleil, HBO, Paramount Pictures, Netflix, Nike, Mattel, and Yahoo, Jaideep was instrumental is offering services such as strategy, print, audiovisual, digital, social, motion design, music, post-production, sound, computer generated (CG) visual effects and physical production.
Jaideep was also the founding Sr VP & Business Head Viacom18 Media Private Limited, heading a Network level business for Viacom18 that has been conceived and established in just 3 years, with year on year growth of 100% on all revenue streams of the IP’s.
In his earlier years in the Group at Viacom 18, he worked across all Viacom18 Assets – MTV, Vh1, Nick, Viacom Motion Pictures and Colors – and travelled to various international markets - Singapore, Hong Kong, Kaula Lumpur, Tokyo and New York among others to engage with other Viacom teams, clients and agencies for roadshows, business pitches and related activities.
Launched the bouquet of Regional Channels by driving big ticket sponsorship of Impact shows in 2013.
Generated close to 25 movie alliances across movies in 2013-2014 for viacom18 motion pictures.
Develop Strategic Client/Brands and Govt. (Tourism Sector) Partnerships with a unique 360 degree model with project sizes varying between USD 5 million to 50 million.
Launched vivo mobiles into the India market through a USD 10 Million + network level association across V18 Network.
Established strong and deep relationship and processes with Viacom Inc. teams in Asia, Europe and US market which has ensured doubling of the revenues from international offices into viacom18.
Travelled extensively to all key international markets. Built a strong network of official and personal relationships across the international Talent booking/management agencies and businesses in the music and entertainment space across Singapore, London, Amsterdam, New York and Los Angles.
Live Viacom18 today stands as the largest player in the Live Market with 300+ events across its IP’s in the entertainment genres of Dance music, Rock, Alt rock/Indie, comedy, Bollywood, award shows.
Jaideep is a graduate of Indian Institute of Management, Bangalore, and holds a diploma for the Pune University for Diploma in Advanced Data Processing & System Analysis and Programming, University Diploma Program. Indian Army.
Jaideep was also a Major in the Indian Army from 1996 –2002 and has served at Kargil and Siachen. Apart from 6 operation medals, he has been awarded a citation by the President of India, for Gallantry shown during his tenure at the Siachen Glacier. He has held coveted Field and Staff appointments during both peace and war.
Cyrus was also one of the first radio hosts on the newly privatised FM Radio in 1993, and pioneered the humorous, irreverent radio jockey style that is so popular today.
In the same year he joined MTV, starting with a campus show “MTV-U” he gained national recognition and MTV Bakra consolidated that. A show that ran for over a decade.
Broacha has been MTV International’s ambassador for AIDS Awareness. His involvement with MTV and UNAIDS had him interviewing for television, international greats like President Bill Clinton, Nelson Mandela, Colin Powell. Shows that were beamed live worldwide to millions of viewers. In India he has interviewed for television, everyone from actors to politicians. Passionately fond of cricket he has hosted many cricket-based shows and interviewed nearly every cricketer from every generation.
Cyrus has acted in over twenty-five theater productions and even today he continues to act on stage and occasionally in cinema. His films include, Jalwa,99, Little Zizou, Fruit and Nut, Mumbai Chakachak, The Shaukeens, Roy to name a few.
He is also the Co-writer and performer in a stand-up / sketch comedy shows “CYRUSITIS”, “40 SHADES OF GREY HAI” and “HOW I MET YOUR FATHER that have run to full houses in Mumbai and other cities in India,”
He is a columnist and still writes for 2 leading national papers and 2 magazines.
Louie F Ralph
Chief Revenue Officer
Louie. RaLpH has a career span of over 30 years and around 10 assignments with some of the world’s iconic media brands like MTV, ESPN STAR Sports, Hotmail, MSN, National Geographic Channel. Before starting out on his journey as an Entrepreneur and a Business Development Consultant in 2014, he was the Ad Sales Revenue Head of Star India’s English Cluster for 4 years. Star’s English Cluster was an enviable bouquet of around 15 channels including Star Movies, Star World, National Geographic, Fox Traveller and their HD variants.
At Star, he was able to steer the business over his tenure to deliver a CAGR of around 25% while the overall Ad revenue pie was growing at just 9% in the corresponding period. He led a team of over 100 professionals and changed the approach to monetization and revenue maximization through deft packaging, pricing, bundling and positioning pitches as solutions to the needs and challenges of Brands.
This resulted in exponential Ad revenue growth of key products of the English portfolio like The Oscars, Premiers on Star Movies, starting with ‘Avatar’ and monetization of the 1 pm time- band; ‘Koffee With Karan’ on STAR World & the Big ticket series like MasterChef Australia, Big Bang Theory, Modern Family to name a few; the Mega tentpoles on NGC like ‘Mission Army’, Super Cars & ‘Twist Of Taste’ on Fox Traveller. He also changed the template and formula for Advertiser Funded Programming (AFPs) leading to significant contribution to the Cluster’s top-line from properties like ‘The ‘Dewarist’ with Dewars & ‘Teachers Achievement Awards’ on Star World, Nissan X-Trail’s ‘X-treme Trail’ on NGC to name a few.
Prior to STAR, he led the business as C.O.O. at Optimystix a well-known Television Production house and turned around the business which was struggling with growing losses on various fronts. He re-engineered the business, set Production control and monitoring systems, along with pipeline management discipline and format development rigor. This resulted in 150% revenue growth, cost control and significant bottomline growth (300%) over his tenure.
Prior to Optimystix, he had a very interesting 21/2-year stint in the US setting up an Indian Diaspora targeted 24-hour Television Channel for TV18 Group and building a television studio on the 62nd floor of the Empire State Building. Magicworks Inc Entertainment Pvt Ltd, Quest Offices, Parinee Crescenzo, C-38/39 G-Block, BKC, Mumbai 400051, Maharashtra, India | www.magicworks.tv | www.
Previously, he held key leadership roles in Business Development for ESPN STAR Sports and MTV, working across markets, responsible for a diverse set of clients and Ad Agencies. Some of the signature properties he contributed significantly to, included Super Selector and the monetisation strategy for ‘non-live’ programming on ESPN STAR Sports, MTV Bakra, MTV Select, MTV Smirnoff & Mega Mix, Club MTV, MTV-U, MTV LoveLine, MTV Grind on MTV.
In the boom and bust period of the Internet era, he set up and led the revenue function of 2 business of Microland – Media2India and indya.com. Media2India was the first entity in India to represent and manage the AdSales of MSN and Hotmail. He played a huge role in influencing the outcome in Media2India’s favor against other well-known players like ‘MediaTurf’, who later went on to acquire Media2India from Microland for all the right reasons – top performing team with deep relationship with key advertisers, strong alliances with portals like Indya, MSN, Hotmail, Rediff, Sify, etc. and a good technology backbone to deliver. Throughout his career, he has regularly tasted success and also learnt the humbling lessons of failure to only succeed again. He has stayed hungry and always trodden the unbeaten path, transitioning seamlessly with ease from ‘SME’ like companies to large behemoths and global brands and vice versa.
As an entrepreneur, he has set up the revenue strategy and function for Times Internet’s Consumer Research venture – ET-RICS, a Dubai based Dashboard & Visualisation company – Renee Media Group (RMG) and founded a start-up called MoveMyCheese – An Advisory platform and market-place for Advisors & Seekers to connect. Personally, a family guy, dotes his wife and two sons. Wants to give back to society and to the community. Swims often and occasionally plays tennis or football to stay fit.
Tina G Bedi
Creator & Author
Tina Bedi grew up in Bangkok and moved to Mumbai where she launched her own fashion line called Estinna that was showcased on the ramps of Dubai International Fashion Week multiple times. Aside from being a director of her entertainment company Magicworks Inc Entertainment Pvt Ltd.
Tina has a wide range of skills from anchor to author to foodie which makes her well-loved across the online communities.
Head of Design
Shiladitya is an autodidactic illustrator with a passion for persuasive design and storytelling. A talented illustrator, he excels at Brand Design, Communication Design, Illustration and Social Media Design and Management. After working for Ogilvy One Worldwide one of the world’s leading Customer Engagement agency. He specialized in writing to leverage ideas, knowledge, data, content and technology to deliver Customer Engagement solutions.
In the last 10 years he has worked in India and abroad. He has designed communication and for brands like The Little Door: Spiro Spero: By the Waterside Entrepreneur’s Conclave: Small shop : Hoppipola Teddy Maurya & Co. : Ergos Life Sciences
Created Design for CESC, Kolkata: Specialty Restaurants: Troppo Ragasthan Entertainment Pvt Ltd: Tea Villa Café, The Experiment, Oman: The Little Easy.
And has worked as Assistant Editor, Super Kids India Journal Marketing Design, RIOT Apparels, Sub Editor, Wheremumbai.com and as an Editorial Associate, Netscribes India Pvt Ltd Published, Urban Shots (Short Story).